Dr. Tobias Tomczak
Your expert in strategic marketing, customer experience, and digital marketing!
Tobias Tomczak is a seasoned strategic marketing consultant and educator with a specialized focus on digital transformation, particularly in areas of customer experience, digital marketing, and marketing strategies.
Tobias Tomczak holds a PhD from the University of St.Gallen (HSG). His academic and professional journey includes studying and working in different parts of the world, adding a global perspective to his work. His career encompasses diverse roles, including consulting in both marketing and finance sectors. Additionally, he has a notable history as a sales manager for BSI, a company renowned for its CRM and CX software solutions.
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Tobias is specialised in strategic marketing and consumer behavior, particularly in the digital space. He is proficient in English, French, and German, allowing him to serve a diverse international clientele.
Selected publications based on consulting
GUARDIAN OF THE CORPORATE BRAND
Der Beitrag, den eine starke Corporate Brand zum Geschäftserfolg leisten kann, wird in einigen B2B-Unternehmen auch heute noch unzureichend genutzt. In einer wachsenden Zahl von Unternehmen wird die Bedeutung der Marke zwar verstanden, aber dem Risiko, das in Inkonsistenz in der Markenkommunikation liegt, wird vielfach nicht ausreichend Rechnung getragen. Hier gilt es anzusetzen, indem ein Zentrales Markenmanagement mit ausreichenden Ressourcen und Kompetenzen ausgestattet wird, um die Rolle eines Guardian of the Corporate Brand ausfüllen zu können.
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