Reshape, Grow, Elevate
Bringing marketing leadership onto the next level!
Where brand and marketing leadership meets data and AI excellence!
About
Tomczak-Gross & Partners is a global evidence-based marketing consulting company that partners with universities and leaders in business and artificial intelligence to tackle the most important marketing challenges and entangle their greatest opportunities. Our success depends on a spirit of deep collaboration between science and practices.
We are your strategic partners in navigating the dynamic and digital landscape of today's branding and marketing world. We specialize in guiding experienced and forward-thinking executives along with their teams in crafting and executing robust marketing, brand, sales, growth, and go-to-market strategies. In an era of constant digital change, we help our clients to recognize to enhance and reshape their marketing and branding capabilities at individual, team, and company levels.
At Tomczak-Gross & Partners, we understand that success in the future hinges on seamlessly integrating brand and marketing leadership with data and AI excellence. Our approach is anchored in transforming cutting-edge research insights into actionable strategies. By bridging marketing with data and AI, we ensure that our clients grow and stay ahead of the curve.
We collaborate closely with a network of partners who are leading experts in marketing, sales, IT, and New Mobility. These partnerships are central to our ability to develop customized and advanced solutions for each project. Our shared goal is to achieve exceptional results through innovative approaches and expert knowledge, actively shaping the industry.
OUR PHILOSOPHY
At Tomczak-Gross & Partners, we bring marketing leadership onto the next level!
We reshape strategies by analyzing the challenges in-depth and by collaborating closely with our partners and clients to enable and encourage organizational change.
We grow science into practice by transforming cutting-edge research findings into actionable and practical strategies.
We elevate to the next level by combining branding and marketing leadership with data and AI excellence.​
OUR EXPERTISE
We are a dynamic team of experts, combining knowledge with know-how.
Our experts bring deep academic, industry, and functional expertise and a range of perspectives that question the status quo that allow to shape marketing strategies for the future.
We offer services in (Swiss-)German, English, and French.
Services
We empower companies to achieve new heights and prepare them for the future through evidence-based consulting and personalised education.
BRANDING
Developing and supporting comprehensive brand management in line with performance goals.
ANALYTICS
Conducting data-driven research and consulting projects with high practical applicability.
STRATEGY
Supporting the development and improvement of marketing- and brand-related digital, data, AI, and performance strategies.
EXPERT AND COMPANY TRAINING
Conducting personalised workshops, talks, and coaching on marketing leadership and data as well as AI excellence.
Partners, clients, and industries
We work with international partners and clients from a large variety of industries.
automotive
industry
new
mobility
new media &
entertainment
IT, software &
technology
luxury
industry
„In-depth expertise in digital branding, marketing, and sales.“
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Content & Töchter GmbH
„Strong capabilities in research and strong sense of practical applications.“
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Zurich University of the Arts
„Outstanding ability to translate complex concepts into practical strategies.“
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University of St.Gallen
„Excellent competence in data management and -analyses.“
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Tamedia
Team and advisory board
Dr. Tobias Tomczak
Owner & Managing Partner
Expert for Marketing & Sales
Tobias Tomczak is a seasoned strategic marketing consultant and educator with a specialized focus on digital transformation, particularly in areas of customer experience, consumer behavior, and digital marketing strategies.
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His career encompasses diverse roles, including consulting in both marketing and finance sectors. Additionally, he has a notable history as a sales manager for BSI, a company renowned for its CRM and CX software solutions.
Tobias Tomczak holds a PhD from the University of St.Gallen (HSG). His academic and professional journey includes studying and working in different parts of the world, adding a global perspective to his work.
He is proficient in English, French, and German, allowing him to serve a diverse international clientele.
Prof. Dr. Dr. h.c. Torsten Tomczak
Advisory Board
Professor of Marketing
University of St.Gallen
Torsten Tomczak is Professor of Business Administration and Marketing at the University of St. Gallen. He gained practical experience in a retail company and an international advertising agency. He is a member of the board of the Swiss Marketing Association.
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He has worked on consulting, executive education and research projects with numerous companies, including BMW, DHL, Kind, Porsche, Appenzeller Käse, Unilever, Migros Industries, SWICA and REWE.
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His list of publications includes over 30 books and more than 350 articles in the fields of strategic marketing, brand management, marketing communication and innovation.
He is co-editor of the marketing podcast DIRTY DEEDS DONE WELL. He received the Credit Suisse Award for Best Teaching from the student body of the University of St. Gallen. The Faculty of Business Administration and Economics at the University of Lucerne awarded him an honorary doctorate.
Prof. Dr. Jana Gross
Owner
Professor of Digital Marketing and New Technologies
KEDGE Business School
Jana Gross is a Professor of Digital Marketing and New Technologies at KEDGE Business School. Holding a Ph.D. in Management Science from the Swiss Federal Institute of Technology (ETH), Gross has a strong focus on branding, strategy, and analytics, briding data science and marketing.
Gross is a seasoned expert and researcher in digital, data-driven, and AI marketing. Her cutting-edge research is focused on developing data-driven, actionable, and science-based strategies that help brands to success in the dynamic digital landscape.
Beyond academia, Gross is a contributor to books, author of numerous research articles, and a sought-after keynote speaker at conferences. Her research interests encompass social media marketing, influencer marketing, and the integration of new technologies into marketing strategies.
In tandem with her academic career, she has seamlessly blended her roles, serving as a digital and data marketing consultant. Her consultancy work places a strong emphasis on branding, strategy, and data-science. With a unique blend of academic rigor and real-world application, she aims to shape the future of data-driven marketing landscapes.
Prof. Dr. Markus Gross
Advisory Board
Professor of Computer Science
ETH Zurich
Markus Gross is the Chief Scientist of the Walt Disney Studios and a professor of Computer Science and director of the Computer Graphics Laboratory off the Swiss Federal Institute of Technology (ETH) since 1994. He is one of the leading authorities in visual computing, computer animation, digital humans, virtual reality, and AI.
In his role at Disney he leads the Studio segment’s research and development unit, where he and his team are pushing the forefront of technology innovation in service of the filmmaking process.
Gross has published over 500 scientific papers and holds over 100 patents. His work and achievements have been recognized widely, including two Academy Awards and the ACM SIGGRAPH Steven Anson Coons Award. Gross is member of multiple academies of science and of the Academy of Motion Picture Arts and Sciences.
GET IN TOUCH
and let's reshape, grow, and elevate together!
